Joe la Pompe, since 1999

“Masked to unmask copycats.”

There’s no cure for copycat / Copycathol® 500mg

THE ORIGINAL?
OJE “Antisemitox” – 2014
“The first treatment against Antisemitism”
Source : The Times Of Israël
Agency : Hémisphère Droit, Paris (France)
LESS ORIGINAL
AIDES “Homophobiol” – 2016
“The first treatment against homophobia”
Source : CB News
Agency : Datakalab / Hémisphère Droit (France)
LESS ORIGINAL
CAIR “Islamophobin” – 2016
“Multi symptom relief for chronic islamophobia”
Watch the Case Study Video
Agency : In-House (USA)
LESS ORIGINAL
Stop AAPI hate “Cure for racism” – 2022
Watch the Case Study Video
Source : The Drum, The Dieline
Agency : Anchor Worldwide (USA)

Eng “The creative idea : create pharmaceutically-styled packagings of fake medicines that are supposed to cure all kind of phobias (Homophobia, Antisemitism, Racism and so on). If the idea is not working, take two... or three, or even four! watch out for overdose. Copycat or coincidence? be the judge!”

Fr « L'idée créative : créer des packagings aux allures pharmaceutiques de faux médicaments censés soigner toutes sortes de phobies (Homophobie, Antisémitisme, Racisme…). Si l'idée ne marche pas, prenez-en deux, trois, ou même quatre. Mais attention à l'overdose! »

Be the judge!

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