Joe la Pompe, since 1999

“Masked to unmask copycats.”

Taste test ran by a carnivorous plant / Un goût de déjà-vu?

Burger King Veggie Nuggets – 2020
Watch the Case Study film
Source : W&V
Ag : Grabarz & Partner (Germany)
A&W Beyond Meat plant-based nuggets – 2021
Watch the case study video
Source : Grenier Aux Nouvelles
Agency : Rethink (Canada)

Eng “To show that the new plant-based nuggets are very similar in taste to meat products, both brands ran a taste test using a truly incorruptible juror : a carnivorous plant. And guess what? In both cases, the result is identical... the carnivorous plant ended up swallowing and digesting the nugget!”

Fr « Pour montrer que les nouveaux nuggets vegan ont un goût très proche de celui des produits carnés, les deux marques ont réalisé un test gustatif avec un juré incorruptible : une plante carnivore. Et devinez quoi? Dans les deux cas, le résultat est identique... la plante carnivore a fini par avaler et digérer le mini nugget. »

Be the judge!

  • M

    09.07.2021 - 17:24

    Yet these plants eat insects, not meat nor other plants. And the trap is triggered by movement, not the ingredients of their nuggets. Two identical and equally misinformed campaigns.

  • Joe La Pompe

    09.07.2021 - 17:26

    @M I agree with you it seems a bit fake… they thought that nobody would notice.

  • Tada

    09.07.2021 - 20:14

    Where can we see the Grabarz & Partner case study? It’s not available anymore.

  • Joe La Pompe

    09.08.2021 - 11:08

    @Tada yes it’s very strange, they deleted all the videos of the case study on Facebook and YouTube yesterday afternoon… If someone knows why, please comment.

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