Taste test ran by a carnivorous plant / Un goût de déjà-vu?
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| THE ORIGINAL? Burger King Veggie Nuggets – 2020 Watch the Case Study film Source : W&V Ag : Grabarz & Partner (Germany) |
LESS ORIGINAL A&W Beyond Meat plant-based nuggets – 2021 Watch the case study video Source : Grenier Aux Nouvelles Agency : Rethink (Canada) |
Eng “To show that the new plant-based nuggets are very similar in taste to meat products, both brands ran a taste test using a truly incorruptible juror : a carnivorous plant. And guess what? In both cases, the result is identical... the carnivorous plant ended up swallowing and digesting the nugget!”
Fr « Pour montrer que les nouveaux nuggets vegan ont un goût très proche de celui des produits carnés, les deux marques ont réalisé un test gustatif avec un juré incorruptible : une plante carnivore. Et devinez quoi? Dans les deux cas, le résultat est identique... la plante carnivore a fini par avaler et digérer le mini nugget. »
Be the judge!
27190
M
09.07.2021 - 17:24
Yet these plants eat insects, not meat nor other plants. And the trap is triggered by movement, not the ingredients of their nuggets. Two identical and equally misinformed campaigns.
Joe La Pompe
09.07.2021 - 17:26
@M I agree with you it seems a bit fake… they thought that nobody would notice.
Tada
09.07.2021 - 20:14
Where can we see the Grabarz & Partner case study? It’s not available anymore.
Joe La Pompe
09.08.2021 - 11:08
@Tada yes it’s very strange, they deleted all the videos of the case study on Facebook and YouTube yesterday afternoon… If someone knows why, please comment.
Joe La Pompe
09.27.2023 - 17:15
One more in 2023 for Burger King :
https://twitter.com/joelapompe/status/1707051163957199033/photo/1