postcards showing a hidden truth / Greetings from copycat land
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| THE ORIGINAL? Amnesty International – 2017 « The cities that welcome tourists, mistreat immigrants » Click the image to enlarge Agency : Young & Rubicam Santiago (Chile) |
LESS ORIGINAL Change the ref association – 2021 « The american shamecards collection » Click the image to enlarge Source : Ad Forum, D&AD Wood Pencil Agency : Mullen Lowe, Boston (USA) |
Eng “The creative idea: to use postcards typical of tourist destinations and hijack the inside of the typography of the name of the city to reveal the atrocities which are committed there. Both campaigns use illustrations that parody retro vintage cards. Welcome to copycat country or greetings from the land of coincidences?”
Fr « L'idée créative : utiliser des cartes postales typiques de destinations touristiques populaires et détourner l'intérieur de la typographie du nom de la ville pour révéler les atrocités qui y seraient commises. Les deux campagnes utilisent des illustrations qui parodient des cartes vintage. Bienvenue au pays de la copie ou bons baisers de la région des coïncidences? »
Be the judge!
29173
greg
05.07.2021 - 3:47
What comeback does a client have when they discover that their work is an immitation?
Joe La Pompe
05.07.2021 - 9:24
@greg a client should always ask his agency to run priority searches before running a campaign. At least when this campaign is supposed to be original and creative. But unfortunately I must admit this is rarely the case.
Joe La Pompe
02.09.2024 - 13:29
Same idea back in 2024 in South Africa
https://www.bestadsontv.com/ad/158177/awareorg-Krugersdorp