Joe la Pompe, since 1999

“Masked to unmask copycats.”

Pantone Red Wine / Originalité : zéro sur vin!

THE ORIGINAL?
99 Wine Bottles Project – 2015
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Source : Feeldesain,
Artist : Tom Le French (UK)
LESS ORIGINAL
Pantone Cellar – 2018
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ADDY AWARDS GOLD
Artist : Spread Jam Design (USA)
LESS ORIGINAL
Paquet Montagnac – 2021
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Source : Linkedin Domaine Paquet
Agency : Unknown (France)

Eng “The idea? Replace the label with a color from the Pantone color chart. A minimalistic design idea, but certainly not a very original one. If I were a referee I would give them a red card right away!”

Fr « L'idée? Remplacer l'étiquette de la bouteille par une couleur rouge issue du nuancier Pantone. Un design élégant et minimaliste, mais "carrément" déjà-vu. Je n'ai pas bu et pourtant je vois triple. Si j'étais un arbitre je leur mettrais direct un carton rouge! »

Be the judge!

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