Probably the worst copycat in the world / Pompe à bière?
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| THE ORIGINAL? Carlsberg Beer – 2015 Free beer poured directly from advertising space “Probably the best poster in the world » Source : EPICA Awards SILVER, Cannes Lions BRONZE Agency : Fold7 London (United Kingdom) |
LESS ORIGINAL Volfas Engelman– 2020 Free non alcoholic beer poured from ad space Source : Adsoftheworld Agency : JC Decaux (Lithuania) |
Eng “The creative idea? Build a beer tap inside a regular ad space (billboard or column) and serve free beer to the people passing by. The first one was more clever with a funny line "probably the best poster in the world", while the second one looks like a cheap remake made for the international brewer's day.”
Fr « L'idée créative? Installer une pompe à bière directement dans un espace publicitaire extérieur afin d'offrir un verre aux passants. Probablement une grosse pompe (à bière)? À vous de juger. Le communiqué de presse de l'opération Lithuanienne annonce pourtant un procédé innovant et inhabituel. LOL. »
Be the judge!
21129
Antoine Emond
09.07.2020 - 15:53
Well spotted! Carlsberg idea was great.
Jerz
10.17.2020 - 17:45
Carlsberg still deserved an award-winning success… but I’m still not familiar with Volfas Engeman.