Joe la Pompe, since 1999

“Masked to unmask copycats.”

surfing on the same idea / Une idée ressortie de la poubelle?

THE ORIGINAL?
Matta x Surfrider Foundation – 2016
Click on image to enlarge
Upcycle Surfboard – Watch the Case Study
Agency : Unknown (Portugal)
LESS ORIGINAL
MEO x Rip-Curl – 2020
Click on image to enlarge
Unwanted-Shapes – Watch the case study
Agency : Partners Dentsu Lisbon (Portugal)

Eng “The creative idea : upcycle plastic waste found in the ocean to create a brand new surfboard. Both ideas were born in the same ocean side country... coincidence? Be the judge!”

Fr « L'idée créative : récupérer des déchets plastiques trouvés dans l'océan pour créer une planche de surf. Coïncidence ou recyclage discret? Quoiqu'il en soit, si ils voulaient créer quelque chose de jamais-vu, ils n'ont pas assez planché! »

Be the judge!

42
38
  • Joe La Pompe

    04.03.2020 - 16:23

    Also in 2017, Land Rover made a surfboard out of a recycled car : https://youtu.be/57jPPikUA2o

  • Ivo Purvis

    04.03.2020 - 17:13

    How can you guys compare these two projects? The older project you mention is just a thin layer of newspaper under the glassing of the surfboard. Technique already seen and used by many shappers. In the video case it’s not even the same execution of the picture and it’s not domestic garbage waste.
    The Unwanted shapes are surfboards 100% made of real domestic garbage waste with their original weight and forms. It’s not just a skin under the glassing of the boards. They were specially developed to be ridden in a special heat between surfers of the WSL.

Write a comment!