Joe la Pompe, since 1999

“Masked to unmask copycats.”

Black people targeted / Tellement identique que ça troue le C**?

THE ORIGINAL?
G.E.R – Racism awareness – 2018
“Racism hides in the smallest of details
The homicide rate in brazil is 71.4% higher
among black people”  
Agency : Sides (Brazil)
LESS ORIGINAL
Coalizão Negra P-D Racism Awareness – 2020
“75,5% of the people murdered in Brazil
are black”
Source : Adsoftheworld
Agency : Wunderman Thompson (Brazil)

Eng “Both campaign showcase some targets, with bullet holes just in the black parts to raise awareness about racism. The visual idea is identical and both came out in the same country. The only difference is the percentage of black people murdered that have unfortunately increased in two years... Coincidence? Be the judge!”

Fr « Les deux campagnes présentent des cibles, avec des trous de balles juste dans les parties noires pour sensibiliser au racisme. L'idée visuelle est identique et les deux sont sorties dans le même pays. Seul le pourcentage de victimes noires a hélas augmenté. Coïncidence? Jugez vous mêmes! »

Be the judge!

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