Joe la Pompe, since 1999

“Masked to unmask copycats.”

inflated food / Ça commence à être gonflant!

THE ORIGINAL?
ENO digestion tablets – 2011
Click on the image to enlarge
“Make every meal light”
via : Adeevee

Agency : Grey Hong-Kong (China)
LESS ORIGINAL
Crystal butter – 2017
Click the image to enlarge
“The light choice”
Source : Adsoftheworld
Agency : Animation (Egypt)
LESS ORIGINAL
Philco Air Fryer – 2020
Click the image to enlarge
“Makes every food lighter”
Source : Adsoftheworld
Agency : Propeg (Brazil)

Eng “The more we look at these images, the more we see the originality of the concept deflate. It makes me want to burst these balloons and send the creatives back to work. It is still pretty presumptuous on their part to have posted this on Adsoftheworld and to have sent it to creative awards.”

Fr « Ça crève l'œil que c'est identique. Plus on regarde ces images, plus on voit l'originalité du concept qui fait pschitt. C'est quand même assez gonflé de leur part d'avoir posté ça sur Adsoftheworld et de l'avoir envoyé à des festivals créatifs. »

Be the judge!

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