Joe la Pompe, since 1999

“Masked to unmask copycats.”

A seal stuck by plastic waste / Une ressemblance très frappante?

Surfrider Foundation – 2012
“Each year millions of marine animals
are killed by our rubbish”
Agency : Young & Rubicam Paris (France)
Embajada del Oceano – 2019
“Plastic straws kill more species than hunters”
Source : Luerzer’s International Archive
Agency : Ogilvy (

Eng “A poacher who hits a seal with a plastic waste (bottle or straw): the visual idea is strictly the same in these two advertisements. The only difference is in the use of the illustration on the left against the use of photomontage on the right. Is it enough to make this idea new again? I think not.”

Fr « Non mais what the phoque! Ce qui est frappant ici c'est la similitude visuelle entre ces deux images. Un braconnier massacre un phoque avec un déchet plastique de notre société de consommation (bouteille ou paille). La seule différence est dans le traité : illustration vs photomontage. Est-ce assez pour que la copie soit pardonnée? À vous de juger! »

Be the judge!

  • sher

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