Joe la Pompe, since 1999

“Masked to unmask copycats.”

A lamp post that stands straight / Original? Tu rêves Herbert!

THE ORIGINAL?
Caltrate “For a strong back” – 2007
Source : Adeevee
Agency : Leo Burnett Shanghai (China)
LESS ORIGINAL
Gamidofil (Viagra like medicine) – 2019
Source : Adsoftheworld
Agency : Endorphins Art Labs (Egypt)

Eng “I find it very hard... to believe it's a complete coincidence. Even if one image is day and the other night, it's hard to miss the fact that it's the same idea. I had to stand up to denounce this flagrant lack of originality!”

Fr « Dur, dur ... de croire à une simple coïncidence. Même si une image est de jour et l'autre de nuit, on peut difficilement passer à côté du fait que c'est la même idée créative. Je me devais de me dresser devant ce manque d'originalité! »

Be the judge!

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  • Shika

    04.11.2019 - 19:13

    Hello there,
    I appreciate if you just put the full link for our campaign for the audience to let them judge transparently.
    https://www.adsoftheworld.com/media/print/gamidofil_bathroom_street_lights

    As you can see, we created two original campaign to demonstrate the concept of Viagra to make everything extended and rigid.
    And the one who made the original bathroom version wouldn’t create another copied one.
    I’m just sending this to confirm it’s compelete coincidence and you would think the same if you want to create two campaigns to visualize the concept.

    Regards.
    Shika
    Head of creative.
    Endorphins Art Labs.

  • Joe La Pompe

    04.12.2019 - 10:42

    @shika the “adsoftheworld” source link under the picture is the same one that you talk about.
    If you think it’s not a copycat you can vote “coincidence” and I totally respect your opinion. Even if it’s not intentional, you should have ran a better priority search because it was quite easy to find out that this was already done previously.

  • Shika

    04.13.2019 - 16:42

    Yes. Sure i voted.
    And we already searched but we there is two things;
    1- we didn’t really find it cuz we where searching for what had created in this sector ‘ viagra ‘. And the idea of the lamp is used in a very different occasion.
    2- even after you shared now, i think we won’t delete it cuz we still rely on genuineness of the whole campaign. Same concept with two different visuals.
    we won’t let it go like that cuz just the lamp visual has been used in a different positioning by a coincidence.

    I do tollaly respect your attention to find the similarity. I’m just clarifying the situation cuz we at ‘ endorphins art labs ‘ totaly deny and hate any copycat.

  • Joe La Pompe

    04.15.2019 - 9:51

    @SHika thanks, that’s nice to hear. As we say “shit happens”. It’s no big deal. It’s the purpose of my site, to make peaople aware that their ideas are not necessarily original even if they didn’t made any intentional copycat. Next time don’t hesitate to ask me, I’ll be very glad to help you out :
    https://www.joelapompe.net/services/agencies/

  • Shika

    04.15.2019 - 11:27

    Thanks Joe.
    I’m sure we will keep in touch 😉

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