Joe la Pompe, since 1999

“Masked to unmask copycats.”

Hijacked logotype & breast cancer / Deux idées à touche touche?

Breast Cancer foundation – 2014
“If only you checked your
breasts as often”
Agency : DDB (Singapore)
Honda – Breast Cancer Awareness – 2019
“Touch Yourself”
Source : Adsoftheworld
Agency : Made in Space (Spain)

Eng “The resemblance between the two graphic concepts is more than palpable! The first letter of the acronym of a company is diverted to represent hands performing a self-diagnosis.”

Fr « La ressemblance entre les deux concepts graphiques est plus que palpable! La première lettre du sigle d'une entreprise est détournée pour représenter des mains qui exécutent un auto-diagnostique. Le rapport entre Honda et le cancer du sein? Une histoire d'airbags sans doute... »

Be the judge!

  • jim diorio

    03.13.2019 - 15:54

    I usually agree with you, but these are entirely different ideas conceptually: the FB one is much better, as it has an idea, which is about checking something important more often than FB… whereas the other one is a typical “how do we connect our brand that has nothing to do with this cause to this cause.”

  • Joe La Pompe

    03.13.2019 - 16:03

    I think the result is really close on a visual point of view. Same trick with an hijacked and redesigned logotype… but you’re totally right, the bottom idea is much better, clever and to the point in the original one!

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