Joe la Pompe, since 1999

“Masked to unmask copycats.”

Ice Block Posters / Plus très frais?

THE ORIGINAL?
Jupiler Beer “ice poster” – 2008
(Bottles of beer inside an ice block)
Source : Coloribus
Agency : Famous & JC Decaux
 (Belgium)
LESS ORIGINAL
Jägermeister “ice poster” – 2018
(Bottles of Jägermeister stuck inside an ice block)
Source : Dirk & Philip
Agency : Dirk und Philip (Germany)

Eng “Like frozen food, some advertising ideas can be kept for many, many years. The only thing that is bothering me is that they presented this stunt as something original in 2018. They added some green lights effects but can we consider this as enough added value to make it fresh again?”

Fr « Comme la nourriture congelée, certaines idées publicitaires peuvent se conserver pendant de très nombreuses années. Mais qu'on présente cette histoire de glace comme quelque chose de frais et d'original en 2018 ça me les brise! »

Be the judge!

29
24

Write a comment!