The coughing teddy bears / « Tousse » les mêmes?
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| THE ORIGINAL? Anti-Smoking awareness – Roche – 2017 “The protector bear” – Watch the Case Study Source : Coloribus Agency : Integer TBWA Milan (Italy) |
LESS ORIGINAL Air Pollution awareness – Breezometer – 2018 “The Toxic Toby” – Watch the Case Study Source : Cannes Health BRONZE LION Agency : McCann, London (United Kingdom) |
Eng “Both creative technology operations showcase a cute connected teddy bear, equipped with sensors, that detects smoke (cigarette or pollution) and starts coughing to raise awareness on the dangers of breathing rotten air, especially when you're a child.”
Fr « Les deux opérations utilisent une même "creative technology" qui consiste à mettre en scène un ourson connecté, équipé de capteurs, qui se met à tousser en présence d'air pollué (de fumée de cigarette ou de particules fines...). Celà montre à quel point les enfants sont exposés aux polluants dans leur environnement. Toux pareil ou légèrement différent? »
Be the judge!
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Ngan Cardella
04.29.2020 - 11:42
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