Wake-up, it’s been done before! / Original? Mon œil!
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| THE ORIGINAL? Good Morning Coffee – 2010 Source : Coloribus Agency : Saatchi (Israel) |
LESS ORIGINAL Black Insomnia Coffee – 2017 Source : Coloribus Agency : MuchiMuchi (France) |
LESS ORIGINAL Mc Café coffee – 2018 Source : Cannes Longlist Agency : TBWA (The Netherlands) |
Eng “I don't believe my eyes! Did they really thought that this lazy remake of a remake would make it through this year cannes press longlist? The lookalike is as strong as the coffee. Look at me in the eyes and tell me it's not a copycat.”
Fr « La ressemblance entre ces 3 campagnes crève les yeux. C'est Mc Do café la même chose que Black Insomnia... café la même chose que Good Morning. Réveillez-vous les gars, on tourne en rond! »
Be the judge!
26213
Joe La Pompe
12.11.2018 - 17:59
something a bit similar for Migros :
https://cdn-n.luerzersarchive.com/archive/_cache/_1511215_5_17d762e71ba65f56c774648451b31f91.png