Residential showrooms / une copie sans concession?
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| THE ORIGINAL? Volkswagen « Residential showroom » – 2013 Source : Coloribus, EUROBEST SILVER Watch the Case Study Video Agency : DDB Brussels (Belgium) |
LESS ORIGINAL Honda « Honda Next Door » – 2018 Source : Cannes Lions AMBIENT SILVER Watch the Case Study Video Agency : Sid Lee Paris (France) |
Eng “In both cases brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships. The idea is identical and the execution pretty similar. Both have been awarded SILVER, one at the Eurobest and the other at Cannes Lions.”
Fr « Dans ces deux opérations un fan d'une marque automobile voit sa maison et son garage transformés en concession. J'ai du mal à déterminer une vraie différence entre ces deux opérations, et à trouver une originalité quelconque à la seconde. Quoiqu'il en soit, copie ou coïncidence, un Lion d'Argent c'est très bien payé pour un truc ressorti du garage. »
Be the judge!
26202
mat
06.29.2018 - 14:37
Even thumbnail is the same. Is it so difficult to check cannes archive before the final verdict?
Joe La Pompe
06.29.2018 - 14:45
@mat I don’t know why, but it’s a subject constantly swept under the carpet by the organizers. They probably want to maintain a high level of entries… and don’t want to frighten agencies with some « copycat patrol » but I think that it’s a bad behavior. They should consider this problem more seriously. It’s getting ridiculous.
Dylan
02.03.2019 - 0:34
Also there was this from Canada.
https://www.youtube.com/watch?v=ag-Mu3jHfWU
Different market but similar idea.