Joe la Pompe, since 1999

“Masked to unmask copycats.”

Residential showrooms / une copie sans concession?

THE ORIGINAL?
Volkswagen “Residential showroom” – 2013
Source : Coloribus, EUROBEST SILVER

Watch the Case Study Video
Agency : DDB Brussels (Belgium)
LESS ORIGINAL
Honda “Honda Next Door” – 2018
Source : Cannes Lions AMBIENT SILVER 
Watch the Case Study Video
Agency : Sid Lee Paris (France)

Eng “In both cases brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships. The idea is identical and the execution pretty similar. Both have been awarded SILVER, one at the Eurobest and the other at Cannes Lions.”

Fr « Dans ces deux opérations un fan d'une marque automobile voit sa maison et son garage transformés en concession. J'ai du mal à déterminer une vraie différence entre ces deux opérations, et à trouver une originalité quelconque à la seconde. Quoiqu'il en soit, copie ou coïncidence, un Lion d'Argent c'est très bien payé pour un truc ressorti du garage. »

Be the judge!

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  • mat

    06.29.2018 - 14:37

    Even thumbnail is the same. Is it so difficult to check cannes archive before the final verdict?

  • Joe La Pompe

    06.29.2018 - 14:45

    @mat I don’t know why, but it’s a subject constantly swept under the carpet by the organizers. They probably want to maintain a high level of entries… and don’t want to frighten agencies with some “copycat patrol” but I think that it’s a bad behavior. They should consider this problem more seriously. It’s getting ridiculous.

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