Devalued advertising idea? / Une idée quelque peu dévaluée?
THE ORIGINAL? AAUW #TheNew10 – 2016 Wage inequalities awareness – Women’s Day Source : EPICA GOLD, CLIOS BRONZE Agency : Rethink, Toronto/LA (Canada/USA) |
LESS ORIGINAL Scotia bank Perú « Billetes Mujer » – 2018 Wage inequalities awareness – Women’s Day Source : Codigo, Cannes BRONZE Lion Agency : Wunderman Phantasia (Peru) |
Eng “Bills with with women, and with a reduced value, in order to denounce wage inequalities. The idea is the same and the execution is quite similar. I hope that the agency from Peru charged a "discounted price" to their client for this recycled concept.”
Fr « Des billets de banque dévalués pour dénoncer les inégalités salariales à l'occasion de la journée de la femme. J'espère que l'agence péruvienne à vendu son idée (recyclée) à prix réduit... mais je vous fiche mon billet que non. »
Be the judge!
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Joe La Pompe
03.13.2018 - 11:53
Same idea in Brazil in 2017 in this print ad :
https://www.adsoftheworld.com/media/print/anitas_30_less
Tres
05.18.2018 - 12:47
same idea too?
https://www.adsoftheworld.com/media/print/china_foundation_for_poverty_alleviation_president
Joe La Pompe
10.02.2018 - 10:56
Something a bit similar made by Google in 2018. American women on banknotes to replace men :
https://youtu.be/1peWF8ThC8Y
HS
09.14.2021 - 18:08
no me thao