Reverse Graffiti used for a cleaning product / Pas très clean?
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THE ORIGINAL? Ariel « Ariel cleans up London » – 2005 Source : Coloribus Agency : Saatchi & Saatchi (United Kingdom) |
LESS ORIGINAL Ajax « Powerful cleaning » – 2017 Source : Cannes Lions Media BRONZE Agency : ANR BBDO Stockholm (Sweden) |
Eng “Reverse graffiti has been used quite a few times in advertising, but here two things are bothering me : both are for a cleaning product, and the second one just won a Bronze Lion. Quite a high disctinction for something already done before in a very similar (better?) way.”
Fr « Gagner un Lion à Cannes en 2017 avec un exemple de "reverse graffiti" c'est bien payé étant donné que le procédé a déjà été bien employé en publicité ces dernières années. Déjà-vu qui plus est pour un produit nettoyant... bref tout ça n'est pas très clean. »
Be the judge!
191162
Mat
10.23.2017 - 15:39
The 2005 has a better execution.
Md Nayeem
10.24.2017 - 12:03
Ariel-05 is its own place,,,,replacement could be in different angle….
Joe La Pompe
11.02.2017 - 0:08
Also done by Spontex in italy :
https://www.behance.net/gallery/15541951/Spontex
Jaime Schwarz
08.22.2021 - 22:23
As one of the creatives on the “original” the real original was the artist moose who I discovered on NPR and just connected the dots of his talent with P&G