Second wave / Une vague ressemblance?
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| THE ORIGINAL? Hawaiian Tropic / Solar Cream – 2010 Headline : « Extreme Waterproof » Source : FIAP Festival BRONZE Agency : Grey Santiago (Chile) |
LESS ORIGINAL Nivea sunscreen / Solar Cream– 2017 Headline : « Waterproof » Source : Coloribus Agency : Team Collaboration (Brazil) |
Eng “Curiously, both campaigns are coming from Latin America. The craft is different (CGI and photography vs illustration) but the idea, the wording and the packshot position are 100% the same!”
Fr « Des publicités pour des crèmes solaires « waterproof » qui surfent sur la même vague de la référence biblique. Les deux provenant étrangement d’Amérique du Sud… de quoi en perdre son latin? Personnellement, j’écarterais la piste du hasard complet. »
Be the judge!
93222
Ganesh bhojwani
09.04.2017 - 14:02
yup. it’s the same copy of the first one.
saxena
09.06.2017 - 16:30
yeah it’s same like the first one
Cocoon
09.20.2017 - 2:06
Ideia in the air. Illustration is better
Doyle Petterson
09.21.2017 - 1:29
If so, put the two ads on Joe La Pompe next to Moses’ trek. Make real Justice!
Ps: I prefer the illustration. He has humor and cool expressions.
Sorry :/
Joe La Pompe
09.21.2017 - 9:18
@Doyle a lot of ads are using biblical symbols especially this one and it’s ok for me. But here they are using it the very same way, making the same joke about sunscreen and its water repellent effect. That’s why I put these face to face.
jessvill
05.30.2018 - 22:41
both are copies, the original is the ark of Noah
jessvill
05.30.2018 - 22:42
jajajajajajjaja