When you go too fast, so does your music / Pas si vite!
THE ORIGINAL? Arteris – Road Safety “Speed O Track” – 2017 Watch the Case Study video Agency : Dentsu (Brazil) |
THE ORIGINAL? Rimac Insurance “Speed Limit Songs” – 2017 Watch the Case Study Video Agency : Young & Rubicam (Peru) |
Eng “Identical Apps for road safety purpose. When you exceed the speed limit the tracks on your playlist are playing faster, making it difficult to listen in order to warn the driver. Which one came first? It's hard to tell... but the lookalike is pretty stunning.”
Fr « Même concept d'application pour smartphone : un spotify qui joue la musique en accéléré dès que le conducteur dépasse la limitation de vitesse. Difficile de savoir laquelle est sortie en premier mais la coïncidence est si étonnante qu'elle méritait d'être soulignée. »
Be the judge!
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goawaycopycats
07.14.2017 - 18:44
Quite similar to the one from Cheil in 2014. Shortlisted at Cannes. https://www.behance.net/gallery/17810319/Slow-Down-Dad-Samsung-Electronics-(2014)
nico
07.27.2017 - 10:15
Un de plus avec Spotify et les étudiants de la Miami Ad School!
https://youtu.be/tjg7sVOxZ8o
Nico
08.14.2017 - 20:27
Et encore un autre pour Toyota…
https://www.facebook.com/advert.ge/videos/1655094134510109/
Manu
08.28.2017 - 17:37
The most common idea of 2017. There is no copycat, it’s just a basic idea everybody thought.
bogdan
05.02.2018 - 18:25
https://vimeo.com/124516082 ad school idea from 2015