Such a pain / Une idée pub qui ne vaut plus un clou?
 |
 |
 |
| THE ORIGINAL? Geniol Anti-Headaches – 1927 « Cut the pain » / Point-of-sale ad Agency : unknown (Uruguay) |
LESS ORIGINAL Migraleve Anti-Headache – 1998 Source : Coloribus Agency : M&C Saatchi (UK) |
LESS ORIGINAL Bayer Aspirin – 2016 « Don’t let the pain go too far » Agency : Revision (Russia) |
Eng “The first one was a point-of-sale statue used to promote a famous anti-headache medication. Old illustrated posters with the same idea ran in Argentina back in the 20's. A visual advertising metaphor that is more than a hundred years old!”
Fr « Quoi qu'on en dise c'est douloureusement identique. En Russie, certaines agences n'hésitent pas à nous resservir des idées visuelles vieilles de plus d'un siècle! Est-ce suffisant pour les clouer au pilori? Je le crois. »
Be the judge!
9490
Ryan
03.29.2017 - 6:44
The third poster is more of a reference to Hellraiser than the second.
Guillermo Castañeira
04.10.2017 - 18:36
Sorry, but the first one « el valero de Geniol » is from Uruguay, not Argentina.
Joe La Pompe
04.19.2017 - 10:54
@Guillermo sorry for the mistake, I corrected the info. Thanks very much, your help is appreciated.
Chris
05.16.2017 - 11:22
The third image immediately reminded me of Hellraiser
H
06.18.2017 - 14:52
Same here: http://www.imdb.com/title/tt0093177/
Mister D
08.15.2017 - 15:56
The first picture is actually an Argentinian print at the beginning, made by the agency Exitus and drawn by Lucien Achille Mauzán and Gino Bacasille (here is the source: http://lapulpera.blogspot.com.uy/2014/12/la-cabeza-de-geniol.html)
If people think it is Uruguyan, it’s because the Desachate festival, the equivalent of the Club des DA in Uruguay, give Geniol statues as an award (Check at the bottom of this page: http://www.desachate.com/index.php/es/desachate)