Jumbo-sized lookalike? / Quand y’en a pour un…
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THE ORIGINAL? Mc Donald’s – Jumbo-Sized Drink Promotion – 2014 Source : Design Taxi, TrendHunter Agency : Unknown (Japan) |
LESS ORIGINAL Burger King – 2017 “Happy Valentine’s day” Agency : Buzzman (France) |
Eng “In both, a drink comes with a special cap created for two straws to be poked through, rather than just one. Ok, this idea is made for sharing... but even between two competitor brands? Buzzman agency creatives falled in love so much with this idea, that they recycled it... for Valentine's.”
Fr « Dans les 2 cas, un capuchon de gobelet spécial a été créé et distribué dans les restaurants. Il permet de partager une boisson entre amis ou entre amoureux en y plantant 2 pailles au lieu d'une. La seule bonne idée de buzzman c'est de recycler le concept pour la Saint Valentin. Mais de leur part n'aspirait-on pas à plus d'originalité? »
Be the judge!
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Joe La Pompe
02.13.2017 - 14:08
I’ve also seen something rather similar in 2014 made by US students from Miami Ad School for Coke : https://www.coloribus.com/adsarchive/directmarketing/coca-cola-two-way-straw-18883055/
Sanju Ayyar
09.06.2017 - 11:26
A lid with two poked holes would be a great packaging design idea for Valentine’s, or just for couples.
Joe La Pompe
03.21.2018 - 17:53
Mc Donald’s Netherlands 2013 :
http://www.marketingtribune.nl/food-en-retail/nieuws/2013/02/het-commercieel-succes-van-valentijnsdag/McDonalds.jpg
Joe La Pompe
06.05.2019 - 11:09
2019 HSBC Hong-Kong :
https://www.adeevee.com/aimages/201906/03/hsbc-movie-posters-print-415487-adeevee.jpg
Joe La Pompe
10.08.2019 - 10:28
2006 Unicenter Mall – Valentine’s Day
BBDO, Buenos Aires,
https://www.adeevee.com/2006/02/unicenter-mall-st-valentines-day-promotion-arrows-glass-outdoor/