The helmet is the key / Combien Bajaj a vraiment casqué?
 |
 |
| THE ORIGINAL? Castrol « The good road » / Road Safety – 2014 You can’t start the engine without wearing this connected helmet. Case Study Video. Source : SPIKES ASIA Innovation Award Agency : Ogilvy & Mather Bangalore (India) |
LESS ORIGINAL Bajaj « Life key » / Road Safety – 2016 You can’t start the engine without wearing this connected helmet. Case Study Video. Source : Coloribus , Agency : Archer Troy (Mexico) |
Be the judge!
86102
Eng “The idea : The helmet is the key. It's equiped with sensors and you can't start the bike's engine without wearing it! It might have been an innovation in 2014 but now I wonder how much Bajaj Mexico paid for this old recycled idea and the pretentious case study video that goes with it.”
Fr « La vraie question est : combien Bajaj a casqué pour se faire refiler cette vieille idée? (L'idée étant que le casque est la clé : impossible de démarrer la moto sans le porter car il est équipé de capteurs de mouvements). »