It’s the same idea… period / Une idée qui n’est point nouvelle!
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| THE ORIGINAL? Liga contra el Cancer – 2015 “A mole can put an end to your life” Bronze Ojo de Iberoamerica Agency : Y&R Lima (Peru) |
LESS ORIGINAL LALCEC Argentinean League Against Cancer – 2016 “Avoid an unexpected ending with regular check-ups” Source : Adeevee Agency : La Comunidad, Buenos Aires (Argentina) |
Eng “It's the exact same idea : a mole can put a premature end to your personal story. The first one was awarded BRONZE at the Ojo de Iberoamerica advertising festival. It was time to put an end to this fraud!”
Fr « Point d'hésitation... il s'agît exactement de la même idée publicitaire! Sauf que la première a été primée l'an dernier au festival Ojo de Iberoamerica, l'un des principaux prix créatifs d'Amérique du Sud. Ok c'est pour la bonne cause, sauf que dans le cas précis les créatifs cherchent surtout à défendre la leur. »
Be the judge!
9179
Joe La Pompe
06.03.2016 - 16:01
Looks like this idea was made even before (in 2014 in Hungary) : https://www.behance.net/gallery/17183393/Szepsegbolt
Copycat
06.07.2016 - 3:59
Or there must be a mole in agency LOL
Dan Plant
10.04.2016 - 16:17
On this one, given that they are all trying to achieve the same thing you would expect some level of collaboration between countries – so you would assume that the original creators would give permission for it to be used in other markets. As such is this copycat behaviour or just licenced reproduction?
Guillaume
10.26.2016 - 15:55
Ca fait surtout penser au travail merveilleux de Stefan Sagmeister : http://3v6x691yvn532gp2411ezrib.wpengine.netdna-cdn.com/wp-content/uploads/2016/01/C.AIGA-DetroitPoster4000_thumb1.jpg
Joe La Pompe
06.12.2019 - 17:17
Back in 2019, thanks to Publicis Conseil :
https://fr.adforum.com/creative-work/ad/player/34594982/hakim/la-ligue-contre-le-cancer
Raphaële
11.12.2020 - 14:53
Et encore ici en 2019 : https://www.instagram.com/p/B0qXUNvA4VX/