Same movie … but racist / Du racisme made in China?
THE ORIGINAL? Coloreria « Coloured is better » – 2006 Source : Adeevee Agency : Aldo Biasi Comunicazione (Italy) |
LESS ORIGINAL Qiabi Detergent – 2016 Source : Reddit Agency : Unknown (China) |
Eng “This chinese commercial is controversial for several reasons. First, it could be considered as racist, offensive to men in general and black people in particular and politically incorrect. And second, it's a blattant copycat of an italian TVC made 10 years ago. The ending is different, but everything else is the same including the music!”
Fr « Même si la fin du spot est différente, il est indéniable que le spot chinois est calqué sur l'italien : tout y est identique, le montage, le déroulé, les gestes y compris la musique. Mais le plus embarrassant et choquant n'est même pas la grossièreté de la copie, ni même la maltraitance masculine, mais le racisme effrayant (sous couvert d'humour) qui a été ajouté dans la version asiatique. Qu'en pensez-vous? »
Joe La Pompe
05.27.2016 - 12:04
same kind of « bad idea » and racist ad for laundry detergent :
https://www.youtube.com/watch?v=Dkn-dlcSCEo
and
https://www.youtube.com/watch?v=vbK9xTy7m-A
franco
05.28.2016 - 2:31
How is the first ad any less racist than the second one?
Joe La Pompe
05.30.2016 - 12:15
@Franco you’re right the first one could sound offensive too. But in my opinion it’s « racist » when you make fun of a minority. In the Chinese ad it means that black people are considered as dirty. In the italian one it just says that women prefer men with muscles… but anyway I agree it’s subject to many interpretations.