Sleeveface to face / Paye ton copycat!
THE ORIGINAL? IBK Industrial Bank – 2008 “Because your money is a part of you” Source : Coloribus Agency : Marina Glim (South Korea) |
LESS ORIGINAL Safi Bank – 2016 “Liven up your money » Source : Bisa Safi Corporate Website Agency : Unknown (Bolivia) |
Eng “The sleeveface idea has been overused in advertising in the past few years. Many art directors used that funny visual trick. But here both print campaigns are for a bank. A business sector that requires some honesty... or may be I'm a bit naïve. The question is : how much the Safi Bank paid for this old recycled idea?”
Fr « Il ne reste plus qu'à espérer que la banque Safi soit moins malhonnête que son agence de publicité, dont on ne sait pas très bien combien elle leur a facturé ce triste copier-coller. Je vous fiche mon billet qu'ils ne se sont pas vantés d'avoir recyclé une vieille idée. »
Be the judge!
17222
Juan
05.28.2016 - 0:40
is » bank Bisa » , SAFI is only a product of the bank.
Joe La Pompe
05.30.2016 - 12:09
Thanks Juan, I’ve corrected. Any idea of the agency who did this?
pedro
07.12.2016 - 23:40
Banco Industrial, Guatemala en el 2015 una campaña similar
Joe La Pompe
03.18.2019 - 13:29
Another similar one in 2019 :
https://www.grenier.qc.ca/nouvelles/17839/les-belles-paroles-nexcusent-pas-la-maltraitance