One drop bottle / Mini pack, maxi ressemblance?
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| THE ORIGINAL? Sunlight « World smallest sample » – 2012 “One drop = The power of 100 lemons” Source : Behance AD : Michele Mari, Milan (Italy) |
LESS ORIGINAL Pril Dishwashing Liquid – 2016 « The power of one drop » Source : Adweek, Dubaï Lynx GOLD Agency : TBWA\RAAD Dubaï (UAE) |
Eng “I have more than a small feeling of deja-vu! The idea is the same here : make a real packaging but at a very small scale. A one drop only pack... to demonstrate the washing capabilities of the dishwashing liquids.”
Fr « Il y a plus qu'un petit air de déjà-vu. Les deux idées publicitaires sont identiques : lancer un mini packaging qui ne contienne qu'une seule dose de produit afin de démontrer le pouvoir dégraissant d'une seule goutte de liquide! Si c'est une copie, c'est vraiment petit, petit. »
Be the judge!
161110
Quasi
05.18.2016 - 18:56
You are comparing a real campaign to a ghost photoshopped work part of someone’s portfolio? this lacks serious objectivity.
Joe La Pompe
05.18.2016 - 19:00
Actually the Pril image on the case study movie looks like a bad photoshop to me and this whole direct idea looks like a ghost or at least a proactive « made for Cannes » work and not a real client request. The idea is the same, and the fact that the first one came from a Portfolio doesn’t make it less valuable creatively speaking. That’s my view but I’m open to discussion.
Vanessa
07.08.2016 - 16:35
Just because it’s… Green ??? O_o
Joe La Pompe
11.07.2016 - 14:19
@vanessa no just because it’s the exact same idea : making a « one drop only » small packaging to convey the idea that one drop is enough to clean
Frizbi
03.17.2017 - 11:28
The Pril one exists, saw it and touched in with my own hands. It’s a great execution.
Joe La Pompe
03.31.2017 - 16:53
Another « One Drop » bottle joke (2017) for Sodastream :
https://youtu.be/Xbqa5uqhqWA