A Royal lookalike / Le « comte » n’est pas bon?
THE ORIGINAL? Parque Recreio – 2007 « noble meat » Source : Cargocollective Agency : Mota (Brazil) |
LESS ORIGINAL Tendall Grill Restaurant – 2015 « Royal cuts » Source : Luerzer’s Archive, Adsoftheworld Agency : PPM, Sao Paulo (Brazil) |
Eng “Same idea for 2 restaurants : they serve "noble meat", so they chose to show aristocratic humanized portraits of animals. Aggravating circumstance : both came from the same country. I guess they didn't sweat like pigs to find this idea.”
Fr « On retrouve les mêmes ingrédients dans ces deux campagnes pour des restaurants : de l'anthropomorphisme, des portraits, des aristocrates en costume... car les morceaux de viande servis sont nobles. La seule différence est dans le choix de l'illustration, soit à la manière d'un tableau peint, soit ultra-réaliste. Ce qui est "bête" c'est que les 2 sont sorties dans le même pays... »
Be the judge!
116112
Joe La Pompe
10.05.2015 - 16:30
Another very similar campaign I saw this year (2015) :
http://adsoftheworld.com/media/print/scoff_banter_cow
Marcio Ehrlich
10.05.2015 - 17:57
In Brazil, the first time this « Only Noble Meats » concept appeared was in 2003, a creation of the agency Doctor for her client « Estrela do Sul », as it was shown at the website Janela Publicitária (http://www.janela.com.br/anteriores/Janela_2003-09-12.html)
Marcio Ehrlich
10.05.2015 - 18:12
If all above were not enough, there was another one — a pig with a high hat — in 2009 by the agency Agnelo Pacheco for « Espaço Brasa ».
http://www.janela.com.br/imagens/pecas/agnelo_espacobrasa-carnesnobres.jpg
Marcio Ehrlich
10.05.2015 - 18:29
Another noble pig from Brazil. From 2010, agency Plá did this ad for her client Viande, picturing a female pig jumping out of a lymo.
http://www.janela.com.br/imagens/pecas/pla_viande-so-carnes-nobres-porca.jpg
Joe La Pompe
10.06.2015 - 10:41
@Marcio thanks for all these similar campaigns!
Joe La Pompe
12.22.2016 - 12:38
Same idea in 1993 : http://www.luerzersarchive.com/en/magazine/print-detail/8976.html
Joe La Pompe
06.28.2019 - 14:53
Same idea in 2012 for Barque BBQ Restaurant :
https://www.adeevee.com/2012/02/barque-smokehouse-pork-beef-chicken-print/
Pb
02.16.2021 - 17:13
I am looking for similar in the UK .. any ideas would help!
paulbirley@mail.com