Joe la Pompe, since 1999

“Masked to unmask copycats.”

2 ideas for the same price? / Une idée au rabais?

antique2006 antique2015
THE ORIGINAL? 
Noble Objects – 2006
“The longer you wait, the more
expensive it gets”
Source : Cannes BRONZE LION
Agency : DuvalGuillaume (BEL)
LESS ORIGINAL
House of Austen Antique Shop – 2015
“Vintage pieces which
gain value with time”
Source : Adsoftheworld

Agency : Saatchi & Saatchi istanbul (Turkey)

Eng “Vintage pieces which gain value with time... that's what they say. But I'm not convinced that this applies to advertising ideas. I think copycat is a cheap way of doing things actually. Second hand idea for a second hand store, it makes sense after all...”

Fr « Il est assez ironique de constater qu'un magasin d'antiquités se soit fait refourguer une idée de seconde main. Espérons qu'ils ont eu une réduction sur le prix de la campagne... »

Be the judge!

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