2 ideas for the same price? / Une idée au rabais?
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| THE ORIGINAL? Noble Objects – 2006 “The longer you wait, the more expensive it gets” Source : Cannes BRONZE LION Agency : DuvalGuillaume (BEL) |
LESS ORIGINAL House of Austen Antique Shop – 2015 “Vintage pieces which gain value with time” Source : Adsoftheworld Agency : Saatchi & Saatchi istanbul (Turkey) |
Be the judge!
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Eng “Vintage pieces which gain value with time... that's what they say. But I'm not convinced that this applies to advertising ideas. I think copycat is a cheap way of doing things actually. Second hand idea for a second hand store, it makes sense after all...”
Fr « Il est assez ironique de constater qu'un magasin d'antiquités se soit fait refourguer une idée de seconde main. Espérons qu'ils ont eu une réduction sur le prix de la campagne... »