Joe la Pompe, since 1999

“Masked to unmask copycats.”

A facelift on an old idea? / Une vieille idée à peine reliftée?

surgery2009Saatchi & SaatchiJohannesburg surgery2015revolutionBrazil
Olay Anti-ageing cream – 2009
Source : LIA SILVER, Loerie BRONZE
Agency : Saatchi & Saatchi (South Africa)
Adcos Anti-ageing cream – 2015
Source : Adsoftheworld, Cannes SHORTLIST
Agency : Revolution (Brazil)

Eng “An idea that wants to appear young, exactly like the model. But the truth is that it's been done, and awarded before. So why the hell did they came back with this?”

Fr « Une idée qui n'a pas pris une ride, ou un vieux concept qui veut désespérément apparaitre comme jeune? À vous d'opérer un choix... »

Be the judge!

  • kiko.k

    05.29.2015 - 16:30

    of course its copycat. a agency which wants to participate of international festival, has to seek for similiar ideas done before.

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