A facelift on an old idea? / Une vieille idée à peine reliftée?
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| THE ORIGINAL? Olay Anti-ageing cream – 2009 Source : LIA SILVER, Loerie BRONZE Agency : Saatchi & Saatchi (South Africa) |
LESS ORIGINAL Adcos Anti-ageing cream – 2015 Source : Adsoftheworld, Cannes SHORTLIST Agency : Revolution (Brazil) |
Eng “An idea that wants to appear young, exactly like the model. But the truth is that it's been done, and awarded before. So why the hell did they came back with this?”
Fr « Une idée qui n'a pas pris une ride, ou un vieux concept qui veut désespérément apparaitre comme jeune? À vous d'opérer un choix... »
Be the judge!
18394
kiko.k
05.29.2015 - 16:30
of course its copycat. a agency which wants to participate of international festival, has to seek for similiar ideas done before.