Fishing for old ideas? / Comment repêcher une vieille idée?
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| THE ORIGINAL? Guinness « Extra Cold » – 2002 Source : Luerzer’s International Archive, EPICA Awards WINNER, Agency : AMV/BBDO, London (United Kingdom) |
LESS ORIGINAL Alaskan Beer – 2014 Source : Joquz Pratt Institute Student work (USA) |
Eng “The idea is not so fresh anymore that's for sure. It's kinda strange to ape such a classical, successful and well known campaign. I know that when you're a student you first imitate... but here it's very close to plagiarism. What do you think?”
Fr « Si une chose est certaine c'est bien que le concept n'est plus très frais. Quelle idée d'aller repêcher ainsi une si fameuse campagne? D'autant que ça semble bien difficile de se faire mousser avec du déjà-vu. »
Be the judge!
116164
Nielsy
09.18.2014 - 21:48
Encore une pub qui fait plouf?!
Blackz
09.19.2014 - 9:36
en même temps passer d’une image 3D moche vielle de 12 ans à une vrai photo plutôt bien réalisé, en ambiance avec une belle lumière, on a vu pire comme pompage…
Joe La Pompe
09.19.2014 - 11:55
@Blackz c’est une affaire de goûts. Moi je préfère, et de loin, le style de l’originale.
Theo
11.25.2014 - 5:58
This is my work on the right, and I never saw that Guinness ad before I was linked this page today.
I voted for « coincidence », but feel free to label me as a plagiarizer.
Joe La Pompe
11.25.2014 - 12:57
@Theo I don’t blame you. I just showcase identical creative material, then I let people judge. I believe you by the way. But I think that as a creative you must be aware about the great campaigns already done on the subject you’re working for (Beers in this case)
Theo
11.29.2014 - 9:41
@Joe what resource do you recommend to easily search every beer print ad ever created?
Joe La Pompe
12.01.2014 - 11:53
@Theo today you have plenty of ressources when it comes to search for old ads : Cannes Archive, Adeevee, Coloribus, AdForum, Adsoftheworld…
Theo
09.16.2015 - 6:44
I really cannot explain how devastating this blog post has been to me.
Theo
09.16.2015 - 16:43
Can you please take this post down? I never gave you permission to use my work.
Joe La Pompe
09.16.2015 - 17:02
@Theo I’m not a thief. I found this image on the internet, it was in free access. I don’t see why I should remove it. May be you should remove it from your portfolio. That’s life, shit happens…
Joe La Pompe
06.15.2021 - 16:08
Same in 2003 :
https://www.adeevee.com/2003/05/cervejarias-kaiser-brasil-kaiser-bock-beer-ski-fisherman-print/