Joe la Pompe, since 1999

“Masked to unmask copycats.”

Smells like deja-vu / Ça sent (fort) le déjà-vu

tattoosmell1999 tattoosmell2014
Williams Deodorant Stick – 1999
Source : Coloribus
Photographer : BDDP & Fils (France)
Exoderil – 2014
Source : Adsoftheworld
Agency : TBWA (Kazakhstan)

Eng “When you come with a tattoo idea in 2014, there is a high probability that the idea has been done before. Think twice, or it could quickly smells like deja-vu.”

Fr « Si en 2014 tu penses que c'est original de faire une blague avec un tatouage et bien tattoo faux! Ou tout du moins mieux vaut se renseigner un peu... histoire que ça ne pue pas le déjà-vu. »

Be the judge!

  • Jakub Mraz

    05.27.2014 - 7:36

    As an author of an idea, I can honestly say we have spent a fair amount of time searching through the web resources trying to find out if the idea was or was not done before. We have even looked at Coloribus, which lists Williams visuals, and searched under a “tattoo” and “smell” key words, but it has not shown the french work, as anyone can try.
    Exoderil campaign builds upon symptoms of the athlete feet, e.g. itch and smell, and the campaign consisted of two visuals, where the first one is about scratching the irritable itch, but as you can see, the second symptom was the same as for the body odours you fight with a deodorant, which in its simplicity lead us to a similar execution – sadly.
    Well, I can be only envious of Joe La Pompe’s searching skills and wish we knew before… 🙁

  • Joe La Pompe

    05.27.2014 - 11:12

    Hi Jakub, thanks for your message! Yes, shit happens. I know most creative don’t do this on purpose… but we must be more aware of what have been done in the past. “Those who do not learn from the past are doomed to repeat it”.
    By the way, next time, don’t hesitate to ask me. And believe it or not, I can share my knowledge and I’m always glad to help.

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