Joe la Pompe, since 1999

“Masked to unmask copycats.”

In troubled waters / Une idée qui fait plouf?

classswim2005 classswim2012
THE ORIGINAL? 
Companiha Athletica – 2005
Source : Cannes Archive
Agency : DDB (Brazil)
LESS ORIGINAL
Kielo Travel – 2012
Source : Adsoftheworld, Lurzer’s International Archive,
Agency : New Moment, New Ideas Young & Rubicam (Serbia)

Eng “I'm very disappointed, because when I first saw the Kielo travel campaign I thought it was really original... but some days ago I found the Companiha Athletica one, made 7 years earlier.”

Fr « Je peux affirmer sans trop me mouiller que cette idée n'est plus originale. Il n'y a plus qu'à tourner la page et à la classer dans le dossier "Déjà-vu". »

Be the judge!

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