In troubled waters / Une idée qui fait plouf?
THE ORIGINAL? Companiha Athletica – 2005 Source : Cannes Archive Agency : DDB (Brazil) |
LESS ORIGINAL Kielo Travel – 2012 Source : Adsoftheworld, Lurzer’s International Archive, Agency : New Moment, New Ideas Young & Rubicam (Serbia) |
Eng “I'm very disappointed, because when I first saw the Kielo travel campaign I thought it was really original... but some days ago I found the Companiha Athletica one, made 7 years earlier.”
Fr « Je peux affirmer sans trop me mouiller que cette idée n'est plus originale. Il n'y a plus qu'à tourner la page et à la classer dans le dossier "Déjà-vu". »
Be the judge!
8241
corey
04.08.2014 - 13:55
Even more original from 2003:
http://www.coloribus.com/adsarchive/prints/shangri-la-hotels-resorts-filo-5596505/
Product: Shangri-la Hotels & Resorts
Agency: TBWA\Santiago Mangada Puno
Country: Philippines
Category: Hotels & Resorts
Released: December 2003
joelpompe
04.08.2014 - 14:06
@corey thanks for this information. Wow, seems like this idea was made many times!