Joe la Pompe, since 1999

“Masked to unmask copycats.”

The darkside of a bright idea / Lumière sur une redite

torche2008 torche2013
Eveready Flashlight (ambient) – 2008
Source : Adsoftheworld
Agency : Rediffusion Young & Rubicam Kolkata, (India)
Philips Flashlight (Poster) – 2013
Source : Cannes SILVER LION
Agency : Ogilvy & Mather, Gurgaon (India)

Eng “It was about time to throw some light on this striking lookalike. Same idea, same country... but a different brand and a different agency. The second one was awarded Silver (poster) at the latest Cannes Lions festival. I suppose the jury thought that, despite the lack of originality, the craft was far better in the newest one.”

Fr « Il était temps de sortir de l'ombre cette étrange ressemblance. D'autant plus étrange que les deux exécutions ont Ghandi dans le même pays... Philips se livre à du plagiat condamnable ou bien ont-ils le mérite d'avoir essayé de mieux mettre en lumière cette belle idée un peu trop vite "torchée" la 1ere fois? »

Be the judge!

  • nein

    12.18.2013 - 22:23

    oh, i’d been waiting to see this comparison featured somewhere! I had seen the Y&R work floating in some junior’s folio a year back and then boom! someone plagiarises and wins metals on a reproduction. such a shame!

  • Piyush

    10.21.2014 - 13:40

    So what? ours won a lion.

  • Joe La Pompe

    10.21.2014 - 15:17

    @Piyush good for you. It means that your campaign was really well executed, great craft. Anyway you can’t deny it’s not an original idea…

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