Creative Shortcut / La politique de la pompe?
| http://www.youtube.com/watch?v=Gw4YF1zGs3k | |
| THE ORIGINAL? Agora Newspaper – 2008 Tagline : « Only what interests you » Agency : W (Brazil) |
LESS ORIGINAL Tribuna Newspaper – 2012 Tagline : « Only what interests you » Agency : CCZ Curitiba (Brazil) |
Eng “There's no need to speak portuguese to understand that it's a pure copycat! The strangest thing is that both campaigns came from the very same country... anyone knows more about this mysterious case?”
Fr « Pas la peine de parler le portugais pour comprendre que ces deux pubs sont totalement identiques! Le plus étrange (voir incompréhensible) c'est que ces deux campagnes sont sorties, certes à 4 ans d'intervalle, mais dans le même pays! »
Be the judge!
15
Mônica Charoux
10.30.2012 - 18:06
Dear Mr. La Pomp,
we are astonished by the discovery of this piece of work from Jornal A Tribuna (The Tribune Journal). As agency of Jornal Agora until 2006, W/Brasil created the original TV spot. Washignton Olivetto, former president of W/Brasil and current Chairman of WMcCann is used to be honnored with pieces that make reference to his work. However, this time, he says: « They say immitation is a form of tribute. This time it they may have exagerated in the tribute ».
Mônica Charoux
Communications Director for McCann in Latin America