Joe la Pompe, since 1999

“Masked to unmask copycats.”

Bugs goes veggie / Ça ne manque pas de piquant

bugdiet1997 bugdiet
THE ORIGINAL?
Autan Insect Repellent – 1997
“The insects will have to change their diet”
Source : Cannes GOLD LION,
Agency : ALMAP/BBDO (Brazil)
LESS ORIGINAL
Mugga Insect Repellent – 2012
Headline : “Mosquitoes don’t like you anymore”
Source : Adsoftheworld
Agency : BBDO Warsaw (Poland)

Eng “The creative team from Poland really miss some elementary creative culture! The original idea comes from another BBDO agency and was awarded GOLD at Cannes 1997. A classic campaign that everyone should know!”

Fr « Piquer non pas un fruit mais un Lion d'Or il fallait oser! Quel manque de culture publicitaire de la part des créatifs de BBDO Varsovie, d'autant que l'originale est une des campagnes emblématiques d'une aute agence du même réseau. »

Be the judge!

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