Joe la Pompe, since 1999

“Masked to unmask copycats.”

An idea that will never come back? / Je n’en reviens pas!

titanic2008 titanic2011
THE ORIGINAL?
Volkswagen Polo – 2008
“At a price that will never come back”
Agency : LaMesa Santiago (Chile)
LESS ORIGINAL
Ford Ka “A price that will never return” – 2011
Source : Adsoftheworld, BRONZE LION
Agency : Bassat Ogilvy Madrid (Spain)

Eng “Same business sector, same reference (Titanic), same idea "a price that will never return". But the funniest thing here is the Ford tagline "Feel the difference". Yeah... what difference?”

Fr « On ne sait pas si le prix ne reviendra jamais, mais l'idée, elle, est revenue! Mais le plus drôle dans cette affaire se cache sans doute en bas de l'annonce Ford, dans la signature "Feel the difference". Ah bon, laquelle? »

Be the judge!

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