Joe la Pompe, since 1999

“Masked to unmask copycats.”

Fearful stains / Ça fait un peu tache?

stain2002 stain2009
THE ORIGINAL?
Ariel (Procter & Gamble) Liquitabs “So Powerful” – 2002
Source : Cannes Archive Online, French Art Directors Club “Mention”,
Agency : Saatchi & Saatchi Paris (France)
LESS ORIGINAL
Tide Detergents– 2009
Source : ONE SHOW Book 32 Mention
Agency : Leo Burnett (India)

Eng “Procter & Gamble paid 2 different (expensive?) agencies to get the same concept : a scared stain! The scariest thing is they probably never realized this!”

Fr « Ce qui fait le plus peur ici c'est la ressemblance entre les deux concepts. Tous deux achetés par Procter & Gamble à deux agences différentes. Autant dire que tout ça ne fait pas très propre... »

Be the judge!

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  • Hoa

    04.08.2011 - 17:46

    Do a search, I think the same ad has been done by saatchi Vietnam even before these.

  • Joe La Pompe

    04.08.2011 - 17:57

    @Hoa I haven’t found anything close, but if you have a link please feel free to share it with us 🙂

  • Hoa

    04.09.2011 - 2:05

    Well – not easy to find I guess – yet am pretty sure I have seen those exact ads around year 2000. Will let you know if I find back any similar ad(s) that would have been running in Vietnam in those days.

  • Sancho Sanchez

    04.18.2011 - 5:03

    Actually, I judged that one on the right at and award show. The idea isn’t so much about a scared stain -it’s about pulling the little sachet of Tide and the ’embroidered stain’ unravels.

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