Not a revolution / Pas très révolutionnaire
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| THE ORIGINAL? Perrier Sparkling Water – 1991 Source : Luerzer’s Archive Agency : Leo Burnett (Switzerland) |
LESS ORIGINAL Dos Equis Imported Beer – 1998 Source : Luerzer’s International Archive Agency : AP Lintas New York (USA) |
LESS ORIGINAL Dr Lemon Vodka – 2010 Source : Cannes Festival longlist Agency : Craverolanis BA (Argentina) |
Eng “This idea is everything but a revolution. This kind of russian graphical reference is overused anyway. Each year we can see a different recycling of the constructivism movement posters. But these 3 are really really identical to me.”
Fr « Cette idée qui revient année après année est tout sauf révolutionnaire. La reprise et le recyclage du graphisme des affiches constructivistes russes devient même un marronnier publicitaire qui sert à faire la "propagande" de tout et n'importe quoi. Bref il serait peut-être temps d'y mettre un "poing" final? »
Be the judge!
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Joe La Pompe
11.01.2010 - 14:52
check out a little « best-of » the use of this symbol in advertising I’ve made for CB News (french magazine) : http://fwd4.me/lFm
SociSynd increase social signals
07.29.2013 - 23:26
I do not even know how I ended up here, but I thought this post was great.
I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!