Joe la Pompe, since 1999

“Masked to unmask copycats.”

It really socks! / Une forte odeur de déjà-vu!

3999
 THE ORIGINAL?
Bayer Deodoriser – 2003
Source : Cannes Archive Online,
Agency : BBDO (Philippines)
sock2008
 LESS ORIGINAL
Hansaplast Shoe Freshner – 2008
Claim : “Fresh Feet, Fresh Air”
Source : Coloribus
Agency : TBWA Vienna (Austria)
sock20091
 LESS ORIGINAL
Ariel “long lasting freshness” – 2009
Source : Adsoftheworld,
Agency : Saatchi & Saatchi (Belgium)

Be the judge!

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