Joe la Pompe, since 1999

“Masked to unmask copycats.”

Creative Shortcut / La politique de la pompe?

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THE ORIGINAL?
Agora Newspaper – 2008
Tagline : “Only what interests you”
Agency : W (Brazil)
LESS ORIGINAL
Tribuna Newspaper – 2012
Tagline : “Only what interests you”
Agency : CCZ Curitiba (Brazil)

Eng “There's no need to speak portuguese to understand that it's a pure copycat! The strangest thing is that both campaigns came from the very same country... anyone knows more about this mysterious case?”

Fr « Pas la peine de parler le portugais pour comprendre que ces deux pubs sont totalement identiques! Le plus étrange (voir incompréhensible) c'est que ces deux campagnes sont sorties, certes à 4 ans d'intervalle, mais dans le même pays! »

Be the judge!

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  • Mônica Charoux

    10.30.2012 - 18:06

    Dear Mr. La Pomp,

    we are astonished by the discovery of this piece of work from Jornal A Tribuna (The Tribune Journal). As agency of Jornal Agora until 2006, W/Brasil created the original TV spot. Washignton Olivetto, former president of W/Brasil and current Chairman of WMcCann is used to be honnored with pieces that make reference to his work. However, this time, he says: “They say immitation is a form of tribute. This time it they may have exagerated in the tribute”.

    Mônica Charoux
    Communications Director for McCann in Latin America

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