Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? Agora Newspaper – 2008 Tagline : « Only what interests you » Agency : W (Brazil) |
LESS ORIGINAL Tribuna Newspaper – 2012 Tagline : « Only what interests you » Agency : CCZ Curitiba (Brazil) |
There's no need to speak portuguese to understand that it's a pure copycat! The strangest thing is that both campaigns came from the very same country... anyone knows more about this mysterious case?
Pas la peine de parler le portugais pour comprendre que ces deux pubs sont totalement identiques! Le plus étrange (voir incompréhensible) c'est que ces deux campagnes sont sorties, certes à 4 ans d'intervalle, mais dans le même pays!
le 30 octobre, 2012 à 14:08
[...] campanhas vêm do mesmo país… alguém sabe mais sobre esse caso misterioso?”, pergunta o Joe La Pompe, especializado em publicar ideias similares encontradas na publicidade. Alguém sabe? O comercial [...]
le 30 octobre, 2012 à 18:06
Dear Mr. La Pomp,
we are astonished by the discovery of this piece of work from Jornal A Tribuna (The Tribune Journal). As agency of Jornal Agora until 2006, W/Brasil created the original TV spot. Washignton Olivetto, former president of W/Brasil and current Chairman of WMcCann is used to be honnored with pieces that make reference to his work. However, this time, he says: « They say immitation is a form of tribute. This time it they may have exagerated in the tribute ».
Mônica Charoux
Communications Director for McCann in Latin America