Not so fresh anymore / Une copie bien léchée?

Best Of, Food, restaurants, Print & Outdoor

tomato2003 tomato2012
Double Swiss Fresh / Quick Restaurants – 2002
Source : Cannes Archive Online,
Agency : Duval Guillaume Brussels (Belgium)
Hiltl Vegetarian Restaurant – 2012
Source : Adsoftheworld
Agency : Ruf Lanz Zurich (Switzerland)

EN : What a tasty lookalike! Ironicaly, the first campaign was for the "swiss fresh burger"... and the second one is from Switzerland. Hmmm what a Coïncidence! The burger is fresh but 10 years after the idea is not so fresh anymore.

FR : Miam, miam, y'a bon la copie? On va encore dire que je fais ma grosse langue de pub, mais il m'est impossible de ne pas me régaler devant une si alléchante resucée!


Innovation and creativity is what really matters to make the ad look like something new.

[...] that the “clever” Hiltl advertisements have been done before. See the comparison via Joe La Pompe after the [...]

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