Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? Double Swiss Fresh / Quick Restaurants – 2002 Source : Cannes Archive Online, Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Hiltl Vegetarian Restaurant – 2012 Source : Adsoftheworld Agency : Ruf Lanz Zurich (Switzerland) |
What a tasty lookalike! Ironicaly, the first campaign was for the "swiss fresh burger"... and the second one is from Switzerland. Hmmm what a Coïncidence! The burger is fresh but 10 years after the idea is not so fresh anymore.
Miam, miam, y'a bon la copie? On va encore dire que je fais ma grosse langue de pub, mais il m'est impossible de ne pas me régaler devant une si alléchante resucée!
le 15 juillet, 2012 à 7:14
Innovation and creativity is what really matters to make the ad look like something new.
le 23 juillet, 2012 à 21:22
[...] that the “clever” Hiltl advertisements have been done before. See the comparison via Joe La Pompe after the [...]