Joe la Pompe, since 1999

“Masked to unmask copycats.”

Idea from the last century / Coup de pompes

shoetongue1998 shoetongue2003 shoetongue2011
THE ORIGINAL?
Shoe deodorant – 1998
Source : Cannes Archive,
Agency : McCann (Brazil)
LESS ORIGINAL
AlpenArena – 2003
Source : Cannes Archive Online,
Director : Leo Burnett Zurich (Switzerland)
LESS ORIGINAL
Enough walking? Auto loans Eqdom– 2011
Source : Adsoftheworld,
Agency : Euro RSCG Casablanca (Morocco)

Eng “While most of the agencies are trying to define the future of the ad industry, some agencies are still recycling ideas from the last century...”

Fr « Pendant que la plupart des agences essayent de concevoir la pub du futur (web, réseaux sociaux, mobiles et 2.0...) d'autres se contentent de recycler des idées du siècle dernier. »

Be the judge!

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