Joe la Pompe, since 1999

“Masked to unmask copycats.”

Fall season / Ça tombe mal, c’est du déjà-vu!

ultrafast1 ultrafast2
THE ORIGINAL?
Advil / Pfizer – 2008
Tagline : “Faster than pain”
Source : Cannes Archive Online,
Agency : Publicis (Netherlands)
LESS ORIGINAL
Solpadeine / GlaxoSmithKline – 2011
Tagline : “Fast acting pain relief”
Source : Adsoftheworld
Agency : Ogilvy & Mather (Ukraine)

Eng “When I found this one I fell off my chair. What a stunning copycat! I can truly say that it hurts. And don't be mistaken it's not an "adaptation", Advil and Solpadeine are made by 2 different laboratories!”

Fr « Il y a de quoi tomber de haut et être sur le cul à la vue de ces deux annonces. Pour se justifier, l'agence ukrainienne risque fort elle aussi, de se livrer à un dangereux jeu d'équilibrisme. »

Be the judge!

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  • graines Outdoor

    07.08.2011 - 21:59

    Je préfère la version ukrainienne; le coup de la limonade dans la main c’est fort

  • Andy

    07.11.2011 - 12:53

    the first one is much better. in the second one, the pill has to first disolve in the water, and that takes longer 🙂

  • Burt

    07.11.2011 - 19:45

    The slamming is very unrealistic in both cases, which makes matters even worse. Do research

  • insider

    08.03.2011 - 19:26

    la version ukrainienne, c’est 2009, pas 2011!

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