An elephant never forgets / Une mémoire d’éléphant

Auto - 4x4, Print & Outdoor

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pee2004 pee2010
THE ORIGINAL?
Nissan Pick-Up – 2004
Source : Cannes SHORTLIST (2005),
Agency : TBWA Paris (France)
LESS ORIGINAL :
New Volkswagen Touareg – 2010
Source : Cannes 2010 Longlist
Agency : Mudra DDB Mumbai (India)

EN :The lookalike is so gigantic I don't even know where to begin. Same idea, same angle, same scenography, very same african landscape : perfect copy! But unfortunately for this creative team, Joe is like an elephant... he never forgets.

FR :Comme l'éléphant, c'est absolument énorme! La ressemblance va jusqu'au cadrage, à l'angle de prise de vue et au décor... Un éléphant c'est bien connu ça trompe énormément... mais pas Joe, qui lui, a une vraie mémoire d'éléphant!

Comments
4Avatars v0.3.1 v0.3.1

i dont think its a copy.

we must realise that sometimes, we, the creatives think the same way-.

winners go further though-.

4Avatars v0.3.1 v0.3.1

I agree with you but in this particular case it’s very hard to believe! The first one get noticed around the ad world and get a Cannes Shortlist… the second one came 6 years after. It’s not “parallel thinking” to me

4Avatars v0.3.1 v0.3.1

…and Mumbai agencies have a tendency to cut creative costs…food for tought

4Avatars v0.3.1 v0.3.1

It is the Stupid Art Director from Delhi who won award for DDB making copies. SHAME ON HER.

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  • Name : Joe la pompe
  • Job : Copycat Hunter

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