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Backwards or Forwards, it’s all the same / Palindromes dans tous les sens
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 December 14th, 2009  Automotive, Print & Outdoor, Same year, same idea
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THE ORIGINAL?
Fiat Linea with parking sensor.
Palindrome campaign – 02/01/2009
Claim : “Going forward or backward, it’s all the same”.
Source : Cannes Archive Online
Agency : Leo Burnett Sao Paulo (Brazil) |
THE ORIGINAL?
Mercedes-Benz with reversing camera
Palindrome campaign – 26/01/2009
Claim “Backwards as well as forwards”
Source : Cannes Archive Online, Adsoftheworld,
Agency : Jung von Matt/Limmat, Zurich, (Switzerland) |
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Crash frontal entre ces deux communications automobiles sorties quasi simultanément. Alors, idée dans l’air du temps ou inspiration commune? Grand retour à la mode d’une blague vieille comme l’écriture? |
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[...] Backwards or Forwards, it’s all the same / Palindromes dans tous les sens (joelapompe.net) Etiketler: Palindrome, palindrome day [...]