Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? DHL Courier Service – 2007 Source : Cannes Archive Online Agency : Jung Von Matt (Germany) |
LESS ORIGINAL : Dash Courier Service – 2009 Source : Adsoftheworld Agency : Marked for Trade, Charlotte (USA) |
| Comme le dirait Britney Spears… |
le 25 April, 2009 à 1:51
I feel stupid for not understanding the DHL one.
le 25 April, 2009 à 11:48
I think “ups” means “oops, I lost your parcel” or “Oops we are late with your mail” … it means with UPS there is always problems to be sorry for. But maybe I’m wrong… Is that it?
le 25 April, 2009 à 20:14
maybe it simply means lack of care during transportation, messing up everything inside the package, as shown by the quotation marks.
le 27 April, 2009 à 19:39
The first version is already very similar to the Olay skin cream series that used the bottles as quotation marks. UPS should reconsider the brown color… Not inspiring for anyone…
le 28 April, 2009 à 17:20
It’s to do with the typography, the quote marks are the wrong way round
le 2 May, 2009 à 15:33
i think this ad is meant for germany only. in german “ups” means “oops” and the quotation marks are right. that’s how they are written in german. still i think, this on advertises more for ups than dhl. not a good one imho.
le 24 July, 2009 à 13:10
[...] Source: Oops!…I Did It Again / Oups!… c’était déjà fait [...]