Joe la Pompe, since 1999

“Masked to unmask copycats.”

Rusty idea / Une idée élevée en batterie

batteries2000
THE ORIGINAL ?
Original Volkswagen Battery – 2000
Claim : “Lasts up to 4 times longer”
Source : Cannes Shortlist!
Agency : AlmapBBDO (Brazil)
batteries2006
LESS ORIGINAL
Duracell Car Battery – 2006
Source : Cannes Archive Online
Agency : Ogilvy & Mather Mexico City
(Mexico)
batteries2009b
LESS ORIGINAL
Koba Car Battery – 2009
Claim : “Long lasting batteries”
Source : Adsoftheworld,
Agency : Fortune Promoseven (Oman)

Be the judge!

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