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Eating your neighbour’s idea / On remet le couvert?

April 2nd, 2008

Print & Outdoor, Social & Environmental


THE ORIGINAL? The United Nations “World food programme” – 2006 Claim : “Give a hungry child a future”. Source : AdForum et ACT Responsible, Agency : Publicis Dialog Hong Kong (China)	LESS ORIGINAL : Action de carême, pain pour le prochain – “850 millions human-beings are starving and have no other choice” – 2008 Source : www.campagneoecumenique.ch/ Agency : Advico Young & Rubicam (Switzerland)
	Loin de moi l’idée de trainer dans la boue une agence qui communique pour une noble cause. Mais créativement parlant ils mangent quand même un peu dans l’assiette des voisins…Le concept n’est pas indigeste, mais de la à en reprendre deux fois…

1 people like this post.

Read the Comments

1403 Comment from Céline 2 April 2008, 22:46

Et de trois ? http://www.marketing-alternatif.com/2008/03/31/homeless-classique-mais-efficace/

1424 Comment from nathalie in avignon 7 April 2008, 15:50

Excellente traduction, Eating your neighbour’s idea = On remet le couvert !

Je découvre votre site grâce à Cali Reza. C’est passionnant. Thanks !

1487 Comment from AUTOACBC 24 April 2008, 7:20

On voit qu’ils suivent bien leur sujet…la terre craquelée par la sècheresse!

3620 Pingback from Design links for the week | Design daily news 16 November 2008, 11:13

[...] World food programme, creative ad for the United Nations. [...]

26380 Pingback from Food for thought « ANUBIS 24 July 2009, 20:08

[...] Source: Eating your neighbour’s idea / On remet le couvert? [...]

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