Joe la Pompe, since 1999

“Masked to unmask copycats.”

Bi-noculars / Annonces “jumelles”

binoculars2001.jpg binoculars2007.jpg jumelles2011
THE ORIGINAL?
Vinos.com Online Wine Shop
“get closer to the world of wine” – 2001
Source : Cannes Archive Online,
Agency : Grupo 35  (Venezuela)
LESS ORIGINAL :
Rhum “Trois Rivières” – 2007
“Our production deserves a closer look”
Source : Grand Prix Caraïbe
Agency : Corida (Martinique/France)
LESS ORIGINAL :
Olive Pier Oil – 2011
“Explore the natural”
Source : Unknown
Agency : Works (Turkey)

Eng “You can take a closer look if you want to, but all you'll see is complete similarity. Nothing new on the horizon.”

Fr « On a beau regarder de près comme de loin, c'est très exactement la même annonce... bref, rien de nouveau à l'horizon. »

Be the judge!

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