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Dogs don’t judge / Une idée qui fait führer
February 9th, 2008 Miscellaneous, Mixed sources, Print & Outdoor

adopt2006.jpg adopt2008.jpg
THE ORIGINAL?
Anima Pro - Dog Adoption - 2006
“A dog loves you the way you are”
Source : Cannes Archive Online,
Agency : McCann Erickson (Romania)
LESS ORIGINAL :
Pedigree Dog Food - 2008
“They don’t judge. They don’t hate. They don’t give up”.
Pedigree. For the love of dogs.
Source : Adsoftheworld,
Agency : TBWA, São Paulo, (Brazil)
  Utiliser l’image du Fuhrer pour vendre de la bouffe pour chiens (ou n’importe quoi d’ailleurs) c’est déjà un peu limite… mais si en plus il s’agit d’une copie, on se dit que décidemment, chez certains créas, la déontologie n’existe pas.



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